Samantha Ruth Prabhu Launches Activewear & Lifestyle Brand Mile Collective: A New Chapter in Comfort-Led Fashion!

Indian film icon Samantha Ruth Prabhu has taken a definitive step into the world of lifestyle and fashion entrepreneurship with the launch of Mile Collective — an activewear and everyday apparel brand designed around comfort, versatility, and intentional living. The launch of this label marks a thoughtful evolution from traditional “fitness apparel” to a broader lifestyle collection that’s as suited to daily movement as it is to rest, travel and everyday life.

From Screen Star to Style & Wellness Entrepreneur

Samantha Ruth Prabhu has long been admired not just for her acting talent but also for her personal style, wellness journey, and business instincts. In recent years, she has diversified her career beyond cinema — co-founding brands in wellness, personal care, and fashion, and strategically aligning her public persona with products she genuinely loves and uses. This latest venture, Mile Collective, reflects her personal philosophy of balance, ease, intention, and the desire to redefine what activewear means in everyday life.

Unlike a celebrity endorsement, Samantha’s role goes deeper: she is a co-founder, actively shaping the brand’s creative and philosophical direction alongside entrepreneurs Harshita Motaparthi and Pravishta Nadella.

Evolution From Mile Active: The Birth of Mile Collective

Mile Collective represents a reimagining of a pre-existing brand, Mile Active, which was founded in 2023 by Harshita Motaparthi with a clear focus on creating activewear tailored to Indian body types and climatic nuances. Early on, the brand addressed a widely overlooked gap in the market: comfortable, well-fitting activewear that Indian consumers felt genuinely connected to and excited about wearing.

Pravishta Nadella joined as co-founder soon after, helping broaden the vision. Samantha’s entry came later — drawn not merely by aesthetics, but by a shared belief in holistic wellness and purposeful design. Together, the trio relaunched the concept under the new name Mile Collective, signaling a shift from workout-only apparel to a hybrid wardrobe that feels right for real days.

This evolution repositions the brand from being “fitness-first” to “comfort-first,” creating a bridge between activewear, everyday wear, and lifestyle essentials. While the origins remain rooted in functional sportswear, Mile Collective now emphasizes designs that support movement, rest, balance, and real life — not just intense exercise.

Brand Philosophy: Movement, Ease, and Everyday Comfort

At the heart of Mile Collective’s philosophy is the belief that clothing should feel good on your body — wherever the day takes you. Samantha explained that movement for her is no longer just about workouts; it’s about how clothes support her through the rhythms of modern life — from commuting to travel, morning walks to lounging at home. She described the pieces as feeling “like a soft cloud yet snug in all the right places,” a testament to design that prioritizes both comfort and fit.

This philosophy challenges the traditional activewear narrative that tends to prioritize performance metrics over wearability. Instead, Mile Collective embraces:

• Comfort-first materials that feel soft against the skin

• Intuitive silhouettes that flatter without constricting

• Versatile pieces that transition from workouts to casual wear

• Minimalist aesthetics, with muted colours like charcoal and burgundy that reflect understated elegance and everyday utility.

Samantha has emphasized the idea that clothes should support your day without demanding anything from you — a perspective that’s especially resonant as consumers increasingly seek functional fashion that fits into busy lifestyles rather than just trend cycles.

The Debut Collection: OnTheGo

Mile Collective’s first collection, titled OnTheGo, embodies the brand’s ethos of comfort, versatility, and effortless style. Rather than being defined solely by performance fabrics or gym aesthetics, OnTheGo is designed to facilitate a wide range of daily activities — from morning strolls and light workouts to travel days and downtime at home.

Key features of the debut range include:

• Multifunctional pieces that work well for movement and leisure

• Soft, breathable materials suited to varied Indian climates

• Easy-to-wear silhouettes that feel natural rather than engineered

• A muted, classic colour palette that complements most wardrobes

According to the brand, the collection is built to be worn without doubling back for outfit changes — an intentional shift away from the stereotypical “gym clothes” mindset, toward garments that adapt to the wearer’s life.

Addressing a Gap in the Market

A key reason behind Mile Collective’s launch is the persistent lack of activewear brands that genuinely speak to Indian bodies, lifestyles, and sensibilities. Mainstream international activewear labels often overlook local climatic conditions and cultural nuances, while many domestic brands lean heavily into performance or high-fashion aesthetics without sufficiently prioritizing comfort and everyday use. Mile Collective aims to fill this gap by unapologetically blending functionality with ease and wearability.

By focusing on fabrics and cuts that respond to Indian weather and diverse body types, the brand hopes to resonate deeply with consumers who feel underserved by both traditional everyday clothing and standard activewear lines.

Samantha’s Entrepreneurial Vision

Samantha’s involvement in Mile Collective isn’t an isolated foray into fashion. Over the past few years, she has embraced entrepreneurship across various sectors — from wellness and personal care to fashion and lifestyle brands. Her portfolio includes investments in wellness products, holistic personal care brands, and female-centric ventures.

This growth into business reflects a broader shift among modern celebrities who use their influence not just for endorsements, but for brand building that aligns with their authentic values. Samantha has often spoken about entrepreneurship as a journey that pushes her beyond comfort zones, fosters confidence, and allows her to create meaningful impact beyond the screen.

Her approach is noteworthy for its sincerity: she tends to participate in ventures she personally believes in and uses, rather than simply lending her name for marketing. This alignment of personal use with brand purpose helps her maintain credibility and connect with audiences on a deeper level — a strategy that distinguishes her from many celebrity-backed brands.

E-Commerce and Future Scope

Mile Collective’s curated range will be available pan-India through its e-commerce platform. While physical retail plans haven’t been widely announced yet, the online approach will initially allow the brand to reach customers across diverse markets, including metropolitan hubs and emerging urban centres.

Looking ahead, the brand could expand further across categories — such as accessories, lifestyle goods, or even collaborations that extend beyond apparel, tapping into the booming athleisure and lifestyle market in India and abroad.

The move is timely: activewear and lifestyle clothing have experienced accelerated growth as consumers increasingly prioritize comfort, well-being, and functionality in their wardrobes — a trend that’s only amplified post-pandemic as work patterns, travel habits, and daily routines evolve.

Conclusion: A Brand for Real Days

Mile Collective represents a thoughtful blend of comfort, intention, and everyday versatility — a platform that resonates with modern consumers who want their clothes to work with them, not against them. With Samantha Ruth Prabhu’s involvement as both a co-founder and authentic user of the product, the brand’s launch feels less like a publicity stunt and more like a personal expression of how clothes can support life’s flow.

Whether it’s morning walks, travel days, or lounging at home, Mile Collective positions itself not just as activewear, but as everyday wear — clothes that embody balance, ease, and real-world utility. In doing so, the brand not only fills a visible gap in Indian fashion, but also signals a broader shift in how designers and consumers are redefining wardrobes for life beyond the gym.