Tamannaah Bhatia’s ₹6.2 Crore Mysore Sandal Soap Deal: A Branding Strategy or Cultural Misstep?
In recent weeks, the Karnataka government and Karnataka Soaps and Detergents Limited (KSDL) have faced a wave of criticism for appointing actress Tamannaah Bhatia as the brand ambassador of the iconic Mysore Sandal Soap. The two-year deal, reportedly worth ₹6.2 crore, has stirred a hornet’s nest, with many Kannadigas voicing their discontent across social media […]